About VinTraxx Automotive LLC Partners

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John Canales
Chief Executive Officer

John brings over 30 years of automotive industry leadership to his role as CEO. In the first half of his career, he excelled in automotive retail—managing sales for some of America’s largest dealer groups and ultimately leading the nation’s highest-volume franchise dealer with a 200-plus sales force and over $4 billion in annual revenue.

For the past 15 years, John has specialized in selling integrated automotive software solutions to both franchise and independent dealers worldwide. His expertise spans every facet of dealership operations—including F&I, inventory management, websites, DMS, CRM, logistics, floor planning, contract & title services, and advertising. A firm believer in partnership, he builds lasting relationships and implements solutions that drive real, measurable growth for his customers.

In the last five years alone, John has overseen and mentored more than 200 sales professionals, led the acquisition of two software companies, launched three new product offerings, and successfully divested two SaaS businesses for over $50 million.

Want to learn more? Text John at 832-492-4917 or email him at john@vintraxx.com.

Jeff Bille
President

Jeff Bille is a seasoned executive with over 30 years of leadership in both automotive and technology sectors, consistently driving revenue growth and elevating customer satisfaction. Renowned for his ability to forge deep, lasting client relationships, Jeff’s strategic guidance has unlocked higher levels of client investment and long-term engagement.

Jeff’s career began in automotive retail management and OEM leadership with Toyota Motor Sales, USA—where he honed operational expertise and brand stewardship. Over the past 17 years, he’s excelled in the SaaS arena, partnering with Forbes Top 100 enterprises such as JM Family Enterprises, Dealertrack, Inc., and Cox Automotive to deploy transformative software solutions at scale.

Jeff combines hands-on industry insight with a consultative, customer-first approach, making him a trusted partner for organizations seeking both innovation and sustained business results.

Salvador “Sal” Guerra
Chief Success Officer

Sal is a 30-year automotive veteran and active investor who brings deep financial expertise and a passion for driving organizational success. For the past 15 years, he served as Corporate Director of Finance at Group 1 Automotive, where he oversaw multi-billion-dollar budgeting, capital allocation, and M&A initiatives—ensuring sustained growth and operational excellence across hundreds of dealerships.

Prior to joining Group 1, Sal was Director of Corporate Finance at Asbury Automotive Group, leading financial planning, analysis, and reporting functions that underpinned the company’s rapid expansion. His keen eye for identifying value-creation opportunities has guided both public-company strategies and early-stage automotive ventures.

As Chief Success Officer, Sal leverages his investor’s mindset and finance leadership to align revenue, operations, and customer outcomes—empowering teams to exceed targets and fostering lasting partnerships across the automotive ecosystem.

Paul Machin
Chief Revenue Officer

Paul brings 3 decades of experience driving growth and building high-performing teams, I’ve had the privilege of working with industry leaders like Carvana, AutoNation, Cox Automotive, and innovative startups across FinTech, Martech, and SaaS.

Paul’s team’s have won multiple President’s and Director’s Club awards, through his focus on strategic sales, operational excellence, and mentoring others to succeed. Paul also  is passionate about sharing insights through his Rising Tide Insights and contributing as a speaker across industry events.

Proud to be a lifelong learner, with executive training from Harvard Business School and certifications in data science, leadership, and compliance.

Here’s to the next chapter—driving impact, leading with purpose, and helping others grow!

James Arts
Chief Operating Officer

James brings over 30 years of logistics and operations leadership from a distinguished U.S. Army career to his role as COO at Vintraxx Automotive. A proven expert in orchestrating complex supply chains, maintenance programs, and mission-critical support, he’s held key leadership posts at every level:

• Motor Sergeant, 191st CSSB (Salt Lake City, UT): Supervised vehicle maintenance and driver training for multi-state operations.
   
• S-6 Section Chief, 425th CA Battalion (Encino, CA): Led communications and network support, ensuring uninterrupted command-and-control.
   
• G-6 Section Chief, 310th ESC (Indianapolis, IN): Oversaw enterprise IT logistics, optimizing equipment uptime across a brigade.
   
• Plans NCO, US Army: Managed strategic deployment schedules and resourcing for joint exercises.
   
• S-6 Section Chief, 425th CA Battalion (Houston, TX) & Motor Sergeant, 340th CM Company: Directed large-scale motor pool operations, maintenance readiness, and logistics coordination for hundreds of vehicles.
   

At Vintraxx, James will scale our operational backbone—streamlining processes, elevating service delivery, and driving cross-functional excellence so our dealer partners can count on flawless execution every time.

Here’s to the next chapter—driving impact, leading with purpose, and helping others grow!