About VinTraxx Automotive LLC Partners

Jeff Bille
President

Jeff Bille is a seasoned executive with over 30 years of leadership in both automotive and technology sectors, consistently driving revenue growth and elevating customer satisfaction. Renowned for his ability to forge deep, lasting client relationships, Jeff’s strategic guidance has unlocked higher levels of client investment and long-term engagement.

Jeff’s career began in automotive retail management and OEM leadership with Toyota Motor Sales, USA—where he honed operational expertise and brand stewardship. Over the past 17 years, he’s excelled in the SaaS arena, partnering with Forbes Top 100 enterprises such as JM Family Enterprises, Dealertrack, Inc., and Cox Automotive to deploy transformative software solutions at scale.

Jeff combines hands-on industry insight with a consultative, customer-first approach, making him a trusted partner for organizations seeking both innovation and sustained business results.

Salvador “Sal” Guerra
Chief Success Officer

Sal is a 30-year automotive veteran and active investor who brings deep financial expertise and a passion for driving organizational success. For the past 15 years, he served as Corporate Director of Finance at Group 1 Automotive, where he oversaw multi-billion-dollar budgeting, capital allocation, and M&A initiatives—ensuring sustained growth and operational excellence across hundreds of dealerships.

Prior to joining Group 1, Sal was Director of Corporate Finance at Asbury Automotive Group, leading financial planning, analysis, and reporting functions that underpinned the company’s rapid expansion. His keen eye for identifying value-creation opportunities has guided both public-company strategies and early-stage automotive ventures.

As Chief Success Officer, Sal leverages his investor’s mindset and finance leadership to align revenue, operations, and customer outcomes—empowering teams to exceed targets and fostering lasting partnerships across the automotive ecosystem.

Paul Machin
Chief Revenue Officer

Paul brings 3 decades of experience driving growth and building high-performing teams, I’ve had the privilege of working with industry leaders like Carvana, AutoNation, Cox Automotive, and innovative startups across FinTech, Martech, and SaaS.

Paul’s team’s have won multiple President’s and Director’s Club awards, through his focus on strategic sales, operational excellence, and mentoring others to succeed. Paul also  is passionate about sharing insights through his Rising Tide Insights and contributing as a speaker across industry events.

Proud to be a lifelong learner, with executive training from Harvard Business School and certifications in data science, leadership, and compliance.

Here’s to the next chapter—driving impact, leading with purpose, and helping others grow!

James Arts
Chief Operating Officer

James brings over 30 years of logistics and operations leadership from a distinguished U.S. Army career to his role as COO at Vintraxx Automotive. A proven expert in orchestrating complex supply chains, maintenance programs, and mission-critical support, he’s held key leadership posts at every level:

• Motor Sergeant, 191st CSSB (Salt Lake City, UT): Supervised vehicle maintenance and driver training for multi-state operations.
   
• S-6 Section Chief, 425th CA Battalion (Encino, CA): Led communications and network support, ensuring uninterrupted command-and-control.
   
• G-6 Section Chief, 310th ESC (Indianapolis, IN): Oversaw enterprise IT logistics, optimizing equipment uptime across a brigade.
   
• Plans NCO, US Army: Managed strategic deployment schedules and resourcing for joint exercises.
   
• S-6 Section Chief, 425th CA Battalion (Houston, TX) & Motor Sergeant, 340th CM Company: Directed large-scale motor pool operations, maintenance readiness, and logistics coordination for hundreds of vehicles.
   

At Vintraxx, James will scale our operational backbone—streamlining processes, elevating service delivery, and driving cross-functional excellence so our dealer partners can count on flawless execution every time.

Here’s to the next chapter—driving impact, leading with purpose, and helping others grow!

Bill Randolph 

Chief Commercial Officer

is a visionary and transformative executive with more than 20 years of operational excellence in supply chain, distribution, logistics, and multi-site business operations. His deep cross-functional expertise—including Finance, IT, HR, Compliance, and M&A integration—uniquely positions him to lead VinTraxx’s commercial strategy and drive scalable growth.

Key Achievements

• Growth Architect: Scaled revenues from $30 million to over $2.5 billion through strategic operational leadership.
   
• ERP & Systems Innovator: Directed rollouts of Microsoft Dynamics 365, SAP, and Red Prairie WMS/LMS, boosting productivity by over 20%.
   
• Lean Six Sigma Champion: Delivered $3.1 million in cost savings at PSS World Medical via lean inventory and procurement optimization.
   
• Logistics Strategist: Redesigned national freight models to save $300 K+ annually while maintaining 98%+ service levels.
   
• P&L Leader: Managed budgets and P&Ls exceeding $600 million; launched a credit & collections program that reduced bad debt by $1.2 million and improved cash flow by 16%.
   
• Talent Builder: Developed 20+ leaders internally, preserving institutional knowledge and saving over $300 K in recruitment costs.
   
• M&A Integrator: Designed 3–5-year strategic integration plans, generating $1.5 million in synergy savings across post-acquisition operations.
   

In his role as CCO, Bill will spearhead VinTraxx Automotive’s commercial initiatives, optimize our national distribution network, and ensure we continue to deliver unmatched transparency and profitability for our dealer partners. Please join us in welcoming Bill Randolph to the VinTraxx team!

Travis Wisenbarger

Chief Sales Officer

Travis is a proven, profit-oriented sales executive with over 15 years of experience building and leading high-performance teams in dynamic automotive markets. He brings deep expertise in identifying untapped revenue opportunities, optimizing trade-in strategies, and architecting wholesale deals that benefit both dealer and consumer.
Key Accomplishments & Expertise
National Market Development: Launched and scaled sales operations across multiple regions, consistently surpassing revenue targets
Dealer Profit Optimization: Designed processes to turn trade-ins into high-margin units, maximizing floor-plan efficiency and ROI
Transparency & Technology: Championed data-driven sales platforms to deliver unprecedented pricing clarity and performance metrics
Team Leadership: Recruited, mentored, and retained top sales talent; established training programs that reduced onboarding time by 30%
Product & Process Innovation: Led cross-functional teams to develop new services and streamline workflows, cutting overhead and cycle times
Strategic Partnerships: Negotiated key wholesale and vendor agreements, securing favorable terms and enhanced dealer value
Travis holds a Bachelor of Science in Business Administration and has served as National Sales Director for multiple automotive technology and wholesale organizations. His passion for advocacy and his track record of driving measurable growth make him the ideal leader to guide VinTraxx’s sales organization into its next phase of expansion.
Please join us in congratulating Travis on his new role. We look forward to his leadership as we continue transforming dealerships into transparent, high-performance profit centers.

John Canales
Chief Executive Officer

John brings over 30 years of automotive industry leadership to his role as CEO. In the first half of his career, he excelled in automotive retail—managing sales for some of America’s largest dealer groups and ultimately leading the nation’s highest-volume franchise dealer with a 200-plus sales force and over $4 billion in annual revenue.

For the past 15 years, John has specialized in selling integrated automotive software solutions to both franchise and independent dealers worldwide. His expertise spans every facet of dealership operations—including F&I, inventory management, websites, DMS, CRM, logistics, floor planning, contract & title services, and advertising. A firm believer in partnership, he builds lasting relationships and implements solutions that drive real, measurable growth for his customers.

In the last five years alone, John has overseen and mentored more than 200 sales professionals, led the acquisition of two software companies, launched three new product offerings, and successfully divested two SaaS businesses for over $50 million.

Want to learn more? Text John at 832-492-4917 or email him at john@vintraxx.com.